BLOGS

The ‘World’s First’ Tastable Print Ad – 21 February 2013

The ‘World’s First’ Tastable Print Ad – 21 February 2013

To get more people to try its new orange-flavored soft drink, Fanta created the “world’s first tastable print ad”.

Infused with the company’s “super-secret formula”, the edible and ‘tasty’ paper ad encourages readers to literally tear the page off and share the taste of orange with their friends
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