back ‘21st Century Fox’ Unveils New Logo – 24 May 2013
CEO Rupert Murdoch has debuted News Corp.’s entertainment division’s new logo, as the media conglomerate splits into two separate companies later this year.
One company will keep the name News Corp and will consist of publishing and newspaper properties, while the other named “21st Century Fox” will comprise of entertainment and broadcast operations.
The new company logo is much like a minimalistic version of production studio 20th Century Fox’s logo.
21st Century Fox will be the parent company for FX and 20th Century Fox.
In a memo to employees, Murdoch wrote:
“Today, I am proud to unveil our new logo, which serves as a powerful symbol of the inspiration and high bar set by our company. Like our name, the logo reflects the rich creative heritage of Twentieth Century Fox and signals the promise of the 21st century and our restless drive toward the future.”
“Ultimately, our new logo celebrates the powerful commitment of you and your colleagues to the excellence and innovation that will propel 21st Century Fox forward.”
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Source: Taxi Design